zoox: Thinking outside the box

“I’m certain that none of the horse and carriage guys became providers of automobiles” says Michael (Mik) Harrison-Ford, Chief Strategy Officer at zoox (zoox.co), discussing how automobile manufacturers today are having difficulty moving too far away from their current thinking. That’s where zoox come sin : design, engineering and creativity without the boundaries imposed by existing platforms. Approximately three months ago, Tim Kentley-Klay, the organization’s founder, formalized zoox-an organization that aims to develop “mobility for our time”.

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